AI Insights · Timothy · January 2024
Q4 2023 Performance of Top Film & Television Apps on iOS in Australia
A look at the Q4 2023 performance trends of the leading Film & Television iOS applications in Australia, as reported by Sensor Tower. Insights reveal download and user engagement movements across major streaming platforms.
As the year 2023 came to a close, the Film & Television category on iOS in Australia witnessed varying trends among the top applications. Sensor Tower provides detailed insights into these movements, which we will explore for the top five contenders.
Disney+ saw a fluctuation in revenue, with a notable peak of $840K in late November, and a strong finish at $696K in the last week of December. Downloads for Disney+ climbed to roughly 30K towards the end of December, while weekly active users increased to over 1M by the year's end.
Netflix experienced relatively stable revenue, maintaining around $140K to $150K throughout the quarter. The platform's downloads surged to over 43K in the festive week, and weekly active users saw a high of nearly 2M in mid-December.
Amazon Prime Video reported a steady increase in revenue, ending the quarter with $169K. Its downloads peaked at over 31K in the last week of December, and the app's active users rose to approximately 238K in the same period.
Binge, an Australian native, showed consistency in its revenue, hovering around the $240K to $260K mark, with its highest revenue reaching nearly $270K in mid-December. Downloads saw an uptick to over 13K by the end of December, while active users slightly increased to around 145K.
Paramount+ displayed a steady revenue trend, with the last week of the quarter showing nearly $148K. The app's downloads witnessed a significant rise to almost 19K in the last week, and active users grew to 70K, indicating an upward trajectory in engagement.
Although revenue figures were not mentioned for apps where it was zero, the download and active user trends indicate the dynamic nature of the Film & Television category on the iOS platform in Australia. For more in-depth analysis and additional insights, Sensor Tower's comprehensive data provides a closer look at these and other applications' performances.